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ACTIVITIES
OF THE DEPARTMENT
The
Information & Public Relations Department serves as a link between
people and the Government. This Department not only informs the public
on the plans, policies and Programmes of the Government, but also works
to ensure people's participation in the successful implementation of
different developmental Programmes and schemes. To implement these Programmes
and to make them people-oriented, the Department also functions at
District and Sub-divisional levels.
THE ORGANIZATIONAL
SET-UP
The Department was created originally as a part of the Home
Department and was named as Home (Public Relations) Department.
Subsequently it was separated from the Home Department on the 8th July
1978 and started functioning as an independent Department of the State
Govt. in the name of Information & Public Relations Department. At
present 32 Publicity Districts (Including Bhubaneswar & Rourkela)
each headed by District Information & Public Relations Officer are
functioning under the administrative control of this Department. There
are 3 Deputy Directors to supervise the work of D.I.P.R.O.s at 3 Revenue
Divisional Head Quarters i.e. Cuttack, Sambalpur & Berhampur
respectively.
The total staff strength of the Department is 1029 out of which
Group-A officers are 21, Group-B officers are 97, Group-C personnel are
531 and Group-D personnel are 380.
TELEVESION
NEWS PRODUCTION
The T.V. Unit of this Department has been producing news items of
day to day Programmes of VIPs, VVIPs, news capsules of important events,
tele-documentaries on various developmental activities of the Govt. and
ensuring their telecast on various electronic media channels including
Door-darshan. During the year 2003-04 this unit has covered 1582 news
items on various developmental activities and Programmes of Govt., out
of which 1555 news items were telecast on the regional news bulletin
from DDK, Bhubaneswar and 24 were telecast in the regional weekly
programme Bichitra. Besides, following tele-documentaries have been
prepared and telecast.
1. A Patriotic song (Bande Utkal
Janani) on Utkal Divas.
2. Flood-2003
(English & Oriya)
3. A Patriotic song (Dhana Dhanye
Puspa Bhara……) on 15th August
4. Sisira Saras
5. Mission Shakti
6. I.I.T.F-2004
7. Patriotic Song (Tunga Sikhari
Chula) on 26th January,2004.
PHOTO SERVICE
The Photo Unit of this Department provides essential support to
publicity Programmes. This helps in keeping records of important events.
Besides, it releases photographs to different print media organizations
daily on various day-to-day Programmes of the VIPs, VVIPs and other
important Govt. Programmes, pertaining to Government. It provides
support for publications of Booklets, Folders, Posters etc and
preparation of exhibits by the Information & Public Relations
Department.
During the year 2003-04 this unit has been modernized with
Digital Set-up having Internet facilities. Now photographs are being
released to different media organizations through Internet. Besides,
action has been initiated to have a separate studio. During this period
this Unit has covered 664 numbers of Programmes through manual &
digital systems and produced 9155 numbers of photographs and supplied to
above mentioned purpose.
FILM
UNIT
Film is one of the powerful Media of Mass Communication through
which message of Government and achievements made on different
developmental Programmes in the State can be carried out and conveyed to
the illiterate mass living in the rural areas. During this year
following documentary films produced by this unit namely:
1.
Four years achievements of the Government.
2.
AIDS (For Health Deptt.)
3.
Kavi Jayadev (For Culture Deptt.)
4.
Makara Lekhichhi Patara (For Health Deptt.)
5.
CSSM (Surakhita Matrutwa O' Sisu Surakshya )- (For Health Deptt.)
Documentary
Films under Preparation:
1.
Industrial Image of Orissa
2.
Sanitation
3.
Drinking water
4.
Life and work of Abhimanyu Samant Singhar
5.
Eradication of poverty
6.
Cotton cultivation
7.
Ratoon Management of Sugarcane
8.
Rehabilitation of bonded labours
9.
Samant Chandra Sekhar
Besides, a full-length feature film on Utkalmani Gopabandhu Das
is under preparation.
Community
Viewing UNIT
A Community viewing unit has been functioning in this Deptt.
Radio Inspectors are attending the work relating to installation and
repair of TVs provided to different establishments. They also attend the
recording of the important proceedings of the programmes including
Assembly proceedings. Government under C.V.Scheme have provided 972 T.V.
sets to different Educational Institutions and Information centres of
the State free of cost, 857 T.V. sets to different Gram Panchayats on
cost sharing basis i.e. 75 percent cost borne by the State Government
and the rest 25 percent by the Grama Panchayats concerned.
AUDIO
VISUAL PUBLICITY UNIT
An Audio Visual Publicity Unit is functioning in the Department.
Apart from organizing film shows at the field level, this unit makes
arrangements of Public Address System at the meeting places.
ADVERTISEMENT
All Govt. Advertisements released by this Department through
different Newspapers and Periodicals have become effective. Besides
Classified Advertisements such as Tender Notices, Quotation Call
Notices, Advertisements for recruitments and Notices for admission to
the Educational Institutions etc. are published in newspapers through
this Department for general information of the public. Tender notices
and other quotations of different Corporations and State Government
Undertakings are also routed through this Department for publication, During
the reported year 1587 Classified Advertisements 1146 Land Acquisition
Advertisements and 166 Display Advertisements have been issued.
RESEARCH,
REFERENCE AND TRAINING
The Research and Reference Unit of this department collects
background materials, up-to-date facts and figures from various
departments of the Government and keeps them intact for future
reference. This unit also collects and preserves basic information
through newspapers clippings, articles from standard research Journals
and informative literature published by Government and makes information
available to the research scholars, writers and intellectuals as and
when required. The Department also maintains a reference library, which
preserves informative books, maps, publicity booklets, features etc.
During the year 2003-04, this unit has prepared an "Orissa
Reference Annual", a reference book first of its kind.
ORIYA
TRANSLATOR'S UNIT
It is a feedback gathering mechanism to apprise His Excellency
the Governor of Orissa, Hon'ble Chief Minister of Orissa, Chief
Secretary of Orissa, Secretaries and Special secretaries of all the
Departments regarding news, views, reactions published in Oriya Dailies.
In extending its activities, the set-up of Oriya translator to govt. is
presently engaged in gathering daily feedback from Internet news and
submitting the same to Hon'ble Chief Minister and also feeding Press
Handouts into the Govt. of Orissa Website. During the year 2003-04, 2545
Press Round ups, 250 Internet News briefs, 195 news Items have been
released.
INFORMATION
CENTRE-CUM-READING ROOM
Information Centre-cum-Reading Rooms have been opened in Urban
and Rural areas that play a significant role in disseminating
information and enriching the intellectual growth of the society through
books, magazines, newspapers and other informative literatures. Besides,
TVs and Radios have been supplied to the Information Centers. At present
85 Information Centre-cum-Reading Rooms are functioning through out the
State including one at the State Capital and one each at New Delhi and
Kolkata. A sum of TRs.8609
has been estimated for Information Centre-cum-Reading Rooms during the
Financial year 2004-05.
EXHIBITION
Exhibitions on plans, Programmes, policies and achievements of
the Govt. are organized in rural & urban areas of the State in order
to create awareness among the people. The exhibition also includes
materials on Orissan art, culture, tradition, handlooms, handicrafts,
agriculture, industries etc.. This unit participates in I.I.T.F, New
Delhi every year. During the current financial year eight exhibitions
including IITF-2003 at New Delhi have been organized by this Department.
SPECIAL
CELEBRATION
The Department organizes Special Celebration like Independence
Day, Republic Day, Orissa Day, Gandhi Jayanti, Birth & Death
Anniversaries of eminent persons, National Press Day at the State,
District & Sub-divisional headquarters. During the year, 30 such
special celebrations have been organized. Besides, Information Centers are opened during Ratha Yatra at Puri. Orissa Tableau participated in
the Republic Day Parade-2004 at New Delhi. Under inter State cultural
exchange programme, for the first time this Department organized
Malayalam Film & Cultural festival at Bhubaneswar and participated
in Oriya Film & Cultural Programmes at Thiruvantpuram & Kerala.
SONG
AND DRAMA
This is an effective medium of publicity. The traditional folk
dance like, Palla, Daskathia, Ghoda nacho, Street play and Musical
programmes highlighting plans, Programmes and policies of the Government
are organized by this Department in rural and urban areas of the State.
During this year 1530 nos. of Programmes have been organized by this
Department.
COMPUTERIZATION
SCHEME
To make media coverage more effective and purposeful with regard
to dissemination of up-to-date information , this Department has taken
initiative to computerize the District Public Relation Offices. During
the year 2003-04, 15 district offices at Angul, Sundargarh, Cuttack,
Dhenkanal, Berhampur (Chatrapur), Jagatsinghpur, Kendra Para, Koraput,
Sambalpur, Puri, Rourkela, Mayurbhanj, Balasore, Nabarangpur &
Keonjhar have been provided with computer facilities. Besides, there is
a computerized system operating at the State head quarters.
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