AGENCIES :
Mainly 3 no of Apex marketing organizations are functioning under
Government patronage. These agencies are formed by the producers
cooperatives of the State. The products so produced are mainly
marketed through different sales outlet existing both inside &
outside the State (metros & Cities). In addition to this different
National and State level exhibitions are also conducted by these
agencies to explore National, Domestic as well as niche market .A
nos. of substantive measures have also been taken by these agencies
like exports, registration under Geographical indication act, total
quality management (TQM) of the product etc
BOYANIKA
The State level Apex organization of PWCS known as
Orissa State Handloom Weaver’s Cooperative Society through which a
sizable amount of cloth so produced by rural weavers are marketed
through its sales outlet situated both in and outside the State.
SAMBALPURI BASTRALAYA
At the level of Primary Societies in the
Western part of the State, marketing of the Products are taken care
by Sambalpuri Bastralaya who is considered to be one of the largest
Primary Society in Asia. Mostly the products are marketed through
buy back arrangement between the society and the producer. The
marketing network is spreaded all over the country both in and
outside of the State.
SERIFED
SERIFED and Apex body of Tassar cooperatives also markets the product
produced by cooperative societies through their sales outlay
situated in different places of the State.
OTHERS
In addition to this the producer
cooperatives also market its own products through local /city base
reputed private traders with mutually agreed terms and conditions.
To facilitate new product launching and
exposure, different State & National level events organized by the
Government from time to time depending upon festive occasions.
